Flowers Parsons Green Privacy Policy

Introduction

Flowers Parsons Green is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and store your personal information in accordance with the General Data Protection Regulation (GDPR). The policy applies to all customers placing orders with Flowers Parsons Green within Parsons Green and the surrounding districts. Please review this document to understand your rights and our practices regarding your personal data.

What Data We Collect

When you place an order with Flowers Parsons Green, we collect and process the following types of personal information:

• Contact Details: Such as your name, delivery address, and occasionally recipient’s name and address.
• Order Information: Including product details, delivery instructions, preferred delivery date, and any personalised messages for bouquets or floral arrangements.
• Payment Details: Payment method information (such as last four digits of a card or payment transaction ID), but no sensitive payment data is stored by us as these are processed by third-party payment processors.
• Communication Records: Copies of email or contact form correspondence, and details of any telephone communications related to your order or resolving issues.
• Website Usage Data: Technical information including IP addresses, browser type, and usage analytics may be collected via cookies, solely for purposes of improving our online service.

Lawful Basis for Processing

Under GDPR, Flowers Parsons Green relies on the following lawful bases for processing your personal data:

• Contractual Necessity: Most of our data processing takes place so we can fulfil our contract with you — for example, taking your details to process orders, arrange deliveries, and provide customer support.
• Legal Obligations: We may need to retain certain order records for compliance with tax, accounting, or legal requirements.
• Legitimate Interests: We process certain information to improve our services, respond to queries and maintain records for business administration, provided that these interests are not overridden by your rights.
• Consent: Where we send marketing materials or promotional offers, we only do so with your explicit consent. You can withdraw this consent at any time.

How We Use Your Data

Your personal data is used for the following purposes:

• Processing your flower order and coordinating local deliveries.
• Communicating with you about your order, including confirmation, delivery updates, or order issues.
• Responding to customer service enquiries and handling complaints.
• Internal administrative purposes, such as accounting and audits.
• With your permission, to send marketing communications about our products or services.

Data Retention Periods

We only retain your personal data for as long as necessary to fulfil the purposes outlined in this policy:

• Order and Delivery Records: Personal order and delivery details are retained for up to 7 years to meet accounting and legal obligations.
• Customer Communication: Customer service correspondence may be kept for up to 2 years for training and quality purposes.
• Marketing Data: If you opt in to receive marketing, we will retain your contact details until you unsubscribe or request deletion.
• Technical Data: Website usage and analytics data are generally retained for up to 1 year.

After these periods, data is securely deleted or anonymised.

Data Sharing and Processors

Flowers Parsons Green respects your privacy and only shares your personal data when necessary:

• Delivery Partners: Trusted local couriers or drivers may receive your delivery details and recipient address to ensure successful order completion.
• Payment Processors: We use third-party payment providers to process your transactions securely; payment information is not stored on our systems.
• Legal and Regulatory Authorities: We may be required to share information when obligated by law, such as for tax or anti-fraud purposes.

All third-party service providers are required to comply with GDPR standards and are not permitted to use your data for their own purposes.

How We Protect Your Data

We use a combination of technical and organisational measures to safeguard your information. These include secure servers, access controls, staff training, regular audits, and ensuring third-party partners meet stringent data protection standards.

Your Rights Under GDPR

As a customer of Flowers Parsons Green, you have the following rights regarding your personal data:

• Access: Request a copy of your personal data we hold.
• Correction: Ask us to correct any inaccuracies or incomplete information.
• Deletion: Request deletion of your personal data where grounds permit, such as when it is no longer needed or you withdraw consent.
• Restriction: Request restriction of processing in certain circumstances.
• Objection: Object to processing based on legitimate interests or direct marketing.
• Data Portability: Request the transfer of your data to another organisation in a machine-readable format where applicable.
• Withdrawal of Consent: Withdraw your consent for marketing communications at any time.

To exercise your rights, please contact us using the contact form on our website or in writing to our business address.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any significant changes will be notified to you where appropriate. The most recent version is always available on our website.

Contact Us

If you have questions, concerns, or requests in relation to this Privacy Policy or your data, please reach out via the contact options detailed on our website or by post. We value your trust and are committed to responding promptly to your privacy requests.